BINC INITIATIVES
DELIVERING RESULTS FROM VISION TO EXECUTION

"When something is important
enough, YOU DO IT
even if the odds are NOT in your favor."
Strength
elon musk
Colleen Martin

ABOUT ME

Founder of Binc Initiatives, former Category Manager/Merchant at Canadian Tire & Home Depot Canada, Colleen is a Retail Transformation Consultant.

Consulting for 10 years to CPG companies to help transform, launch & grow their businesses at retailers of all shapes & sizes using category management principles.

Proven track record in assessing Engagement Partners’ needs and delivering creative, effective solutions collaboratively and on time.

A curious, energetic and driven individual who is passionate about customer-centric retail and marketing strategies & omni-channel retail technology.  A natural problem solver & team leader who moves easily from ideation to strategy to implementation and follow through. Possesses disciplined decision-making, strong leadership & communication skills.

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TESTIMONIALS

" I have worked directly with Colleen on a number of projects for over 2 years. Colleen has exceptional insight and understanding of Canadian retail landscape, and was a tremendous asset to our organization. Colleen is a masterful brand strategist, a meticulously detailed planner, and a pleasure to work with at all times. I highly recommended Colleen."
people
CALE LAVER
Technical Sales Representative at Scotts Canada Inc.
"Colleen is one of the most thorough marketeers that I've had the opportunity to work with. Her expertise in retail and flexible approach coupled with a single-minded focus on the objective, give her a unique advantage to excel in today's highly competitive marketing environment. I have had the opportunity to work with her on launching a new product line, redefining product development processes and developing new business opportunities in coordination with our front-end sales team. Colleen's insights, sense of humour and business acumen positioned her as a true inspirational leader for the team. It was a pleasure working with Colleen, and wish her all the best in her future endeavors! "
people
M. NOMAN SHAMIM
Growth Marketer
"I highly recommend Colleen for employment and hope to work with her again in the future. She is a team player and would make a great asset to any organization. Colleen is not only successful at everything she has ever done... she makes everyone around better."
people
STEVEN WRIGHT
National Account Manager at Bissell
MORE TESTIMONIALS